Last updated on 06/22/2026
Berlin has grown into a real fashion city, and in creative neighborhoods like Friedrichshain, Kreuzberg or Prenzlauer Berg, new small labels keep emerging. If you want to dress individually, you will find what you need here. YACKFOU from Friedrichshain-Kreuzberg relies on colorful shirts, and Kaiser Friedrich Herrenhemden in Charlottenburg produces made in Berlin, true to the motto that life is too short for boring shirts. Near the TV tower, ausberlin gathers design and fashion from the city under one roof, while Widda & Co in Friedrichshain, as a concept store, relies on independent and fair design. From Neukolln to Lichtenberg, the labels show their own signature. Which Berlin piece do you like best?
Yulia Veksler
I most like wearing fashion with a story, and I find it right on my doorstep here. The small Berlin labels have the courage of their own signature, and that is exactly what I appreciate. Browsing in their shops, I discover pieces that exist nowhere else. I present my favorite Berlin fashion addresses to you.
At Almstadtstraße 3, between Alexanderplatz and Hackescher Markt in Berlin-Mitte, resides Berlin's most consistent fashion visionary: Esther Perbandt has been showcasing avant-garde, gender-neutral black collections here for over 18 years, conceiving fashion as an act of art.
Charlottenburg has many faces – but hardly any as colorful as this: Kaiser Friedrich Men's Shirts stands for brightly colored, custom-made Berlin fashion for men* who don't settle for gray. Made in Berlin, worn with attitude.
If you're looking for fashion from Berlin, you don't have to look far: ausberlin, the small department store directly at Alexanderplatz in Berlin-Mitte, has been gathering everything that makes the city creative, unique, and priceless since 2005. Over 300 local designers and manufacturers with more than 3,000 products under one roof.
Friedrichshain has its own Berlin fashion multi-brand store: The SYLD STORE on Frankfurter Allee stands for local fashion design that shows attitude. Around 30 independent designers and artists share 100 square meters of curated space, where sustainable production is not a trend, but a basic condition.
In Gärtnerstraße in Friedrichshain, behind the beautifully decorated shop window of Widda & Co, lies much more than just a fashion store: Here, the spirit of Berlin female designers meets sustainable fair fashion, with an attached atelier and a curated selection of independent labels.
In Neukölln, directly on Selchower Straße, behind the door of Studio Kolo lies more than just a showroom: here, gender-neutral, handcrafted streetwear from Berlin is designed and produced. The label stands for uncompromising slow fashion, using ecologically certified fabrics and avant-garde silhouettes that defy any trend.
Fair Berlin fashion truly made in Berlin: 3Elfen produces sustainable women's collections directly in Lichtenberg, from playful dresses to robust leggings. The label stands for slow fashion with genuine craftsmanship, conscious consumption, and a touch of magical Berlin peculiarity.
In Berlin Mitte, on Anklamer Straße, designer Karin Jordan radically rethinks slow fashion: custom-made business wear for women who don't see well-being and sustainability as opposites. Clothing that feels so good, it's like living in it.
Kauf Dich Glücklich Mode in Mitte represents what Berlin fashion does best: relaxed, thoughtful, and with genuine attitude. The concept store on Rosenthaler Straße unites women's and men's fashion, home accessories, and its own Berlin collection under one roof, feeling like the wardrobe of a very stylish friend.
