Widda & Co

In Gärtnerstraße in Friedrichshain, behind the beautifully decorated shop window of Widda & Co, lies much more than just a fashion store: Here, the spirit of Berlin female designers meets sustainable fair fashion, with an attached atelier and a curated selection of independent labels.

Widda & Co: Berlin Fashion with an Attitude

The Concept Store Widda & Co is located on Gärtnerstraße in Berlin-Friedrichshain and combines a fashion store and a designer’s atelier under one roof. Anyone who enters immediately notices: This is no ordinary clothing store. The always beautifully decorated shop windows invite passersby to stop, and through the displayed goods, one can look directly into the atelier where fair and independent fashion is created.

Behind it is a clear Berlin signature. Founder and designer Sabine Kelle deliberately chose the feminine form and has been designing sustainable, vegan, and fairly produced fashion in Germany and Europe since 2009. Since 2013, the store has been a place for conscious consumption, honest advice, and fashion that accompanies you in everyday life. You can feel it.

Fair Fashion from Berlin: Materials, Style, and Assortment

In addition to the in-house WiDDA collection, the store offers a fine selection of friendly labels: jewelry, leather accessories, shoes, stationery, and gifts, all produced in small series and not available everywhere. Sustainability is not just a decorative extra. The collections are designed in Berlin and produced in small series, combining timeless designs with high-quality materials such as TENCEL™ and organic cotton.

Stylistically, Widda & Co offers a clear counter-design to the fast-paced fashion world. Unlike many labels that focus on mainstream looks, Widda relies on strong prints, clear cuts, and individual designs that stand out. Asymmetries and practical details emphasize the typical look.