
If you're looking for fashion from Berlin, you don't have to look far: ausberlin, the small department store directly at Alexanderplatz in Berlin-Mitte, has been gathering everything that makes the city creative, unique, and priceless since 2005. Over 300 local designers and manufacturers with more than 3,000 products under one roof.
ausberlin: The Department Store with a True Berlin Fingerprint
Since 2005, the shop has been home to more than 300 local manufacturers, designers, and creatives whose assortment includes fashion, design, jewelry, delicacies, music, art, and literature. The concept is as clear as the name: everything that hangs, lies, or stands here comes from the capital. Really.
Browsing through the assortment, you quickly notice that there’s no generic souvenir feeling here. The label anne schmuhl, for example, has been a fixture in Berlin since 2001 and is represented in the ausberlin assortment. Handmade leather belts from Tartar from Neukölln can also be found here: a handmade leather belt with an engraved TARTAR label, whose unique piece made of full-grain leather gets a special touch from its authentic airplane buckle. In addition, there is fair-produced fashion made from 100% organic cotton, GOTS-certified, Fairwear Foundation, hand-printed in Berlin. So, Berlin fashion here also means: taking a stand.
Shop Berlin Labels, Directly at the TV Tower
The location could hardly be more Berlin: ausberlin sees itself as the department store for products from Berlin, featuring design, gifts, delicacies, art, music, literature, and fashion directly at Alexanderplatz, by the TV Tower. So, if you need a shop for Berlin fashion after strolling around Alex, you don’t have to take a detour. Everything offered in the small ausberlin department store at Alexanderplatz is unmistakably from the German capital. The selection changes regularly, and many products are limited. So, if you discover something, you shouldn’t hesitate too long. However, the physical store is currently closed, but pickup of goods and online orders is still possible by prior arrangement. The online shop at aus.berlin thus remains the reliable point of contact for anyone who wants to bring Berlin fashion directly home.
Top10 Redaktion
Erfahrungsbericht vom 17.07.2026
Price Level
Wide price spectrum from small souvenirs to designer pieces, free shipping from 25 Euros.
Assortment
Department store for products from Berlin with fashion, design, jewelry, delicacies, music and art from over 300 local manufacturers and labels.
Public Transport
Directly at Alexanderplatz - U- and S-Bahn station Alexanderplatz (U2, U5, U8, S-Bahn) as well as several tram lines.
Special Feature
Curated selection of products exclusively made or designed in Berlin under one roof.
Online Shop
Online shop also available.
Opening Hours
- Mon to Fri: 10:00 – 18:00
- Sat + Sun: Closed














