goldelse Brautmode

A Bridal Living Room in Helmholtzkiez

goldelse is located on Raumerstraße in Prenzlauer Berg, right in the heart of Helmholtzkiez, one of the city’s densest old building quarters. The surroundings consist of playgrounds, cafes, and small shops, with Helmholtzplatz just around the corner and Mauerpark a few streets further. The address is accessible via the Eberswalder Straße U2 subway station and the Danziger Straße tram line; it’s just a few minutes’ walk from there. The store originated from a perceived lack: The founders couldn’t find a cozy bridal shop in Berlin that also offered a selection of small designers, and decided to do it better themselves. Today, the store is managed by Store Manager Meike Benson. Fittings don’t happen in a curtained booth, but in a room that the establishment calls the bridal living room and is furnished as such. Several rooms are available for this purpose, so a bride and her companion are essentially alone for the duration of their appointment.

Small Labels, Silk, and French Lace from Europe

The assortment at goldelse is the anti-catalog dress program. They feature Andrea Hawkes from London, noni from Cologne with mix-and-match two-piece outfits, Rembo Styling from Antwerp for the boho look, the romantic designs of Marylise, the modern dresses from Michèle Weiten and Light and Lace, the exclusive line by Anna Kara, and the extravagant Barcelona label Jesus Peiro. All these labels produce in their own studios, and because the contact with the designers is personal, individual alteration requests can be implemented directly where the dress is created. Silk, French lace, as well as recycled and sustainably produced fabrics are used, with production taking place in Europe. Alongside classic dresses, jumpsuits, trousers, and freely combinable outfits hang on the racks, ensuring that even a bride who initially rules out a floor-length dress will find something. There is no in-house atelier; fittings and consultations are exclusively by appointment. The store deliberately does not disclose prices in advance; they depend heavily on the label and the complexity of the individual model and are discussed during the appointment. When you find a dress at goldelse, you are also purchasing a traceable supply chain.