Mollywood-Mode

Small Store on Wilmersdorfer Straße

Mollywood-Mode is located at Wilmersdorfer Straße 151 in Charlottenburg, just a few steps from the Bismarckstraße subway station and thus on one of the oldest shopping streets in the west. The store is small, clearly arranged, and significantly quieter than the large department stores further south on the same street. Those arriving by U7 or U2 will be at the door in two minutes; parking garages are available in the side streets. Mollywood can be reached by phone at 030 33006829. The Deutsche Oper (German Opera) is around the corner, making a visit easy to combine with an evening appointment, and Charlottenburg Palace is also not far. If you walk along Wilmersdorfer Straße from the south, you’ll pass department stores and chains before this section becomes much more fragmented, with individual specialty shops taking over. That’s exactly where Mollywood is located, between a pharmacy, bakery, and flower shop, right in the midst of the neighborhood’s daily provisions, where retail rents still allow for small specialty shops instead of exclusively chain stores.

Labels You Won’t Find on Every Corner

The assortment focuses on selected collections rather than mass production. They carry ABSOLUT by Chalona, PANGEA by Chalona, Chalona itself, AKH, Luba Moden, the SINNE Collection, Doris Streich, MB Germany, and VERSION. These are labels that hardly any other store in Berlin carries simultaneously, and that’s precisely the appeal: those who repeatedly encounter the same cuts in large department stores will find different ones here. The focus is on wearable, comfortable fashion that nevertheless doesn’t look arbitrary, featuring flowing fabrics and clear lines. Because the space is limited, the selection changes more frequently than the size of the store suggests, making a second visit worthwhile. Because the store is manageable, advice remains personal, and you get an honest assessment of whether an item truly fits or not. For many customers, this is the reason to return: nothing is sold here that will end up lingering in the closet, and those who come with a clear idea will receive an answer even if the appropriate answer is that this particular item is not currently available.