Aseli Fabrikverkauf

Those who take foam sugar seriously should head to Reinickendorf: The Aseli factory outlet on Granatenstraße is the direct link to Berlin's oldest foam sugar manufacturer, whose hand-cooked giant mice have enjoyed cult status since 1921.

Aseli Factory Outlet: Berlin’s Sweetest Address Directly from the Manufacturer

Since 1921, this traditional Berlin company has delighted customers with handmade foam sugar, also known as marshmallow. What at first seems like an unassuming detour into an industrial area quickly turns out to be a real insider tip for anyone who truly loves sweets. Now in its third generation, Aseli foam sugar is still hand-cooked, hand-piped, and hand-packed according to old family recipes. You can taste the difference. Really.

At the factory outlet in Reinickendorf, boxes of foam sugar figures of various sizes are stacked up to the ceiling. Those who buy directly from the manufacturer benefit not only from the freshness but also from prices that cannot be found in retail. This is the real charm of a food outlet: no detours, no surcharges.

Giant Mice, Crocodiles, and a Bit of Berlin History

Whether giant mice, crocodiles, bears, chicks, or even bottoms and breasts: At Aseli, you’ll find sweet figures in various shapes, sizes, and flavors, from lemon to KiBa to licorice. The assortment also changes seasonally, so a repeated visit is definitely worthwhile. The Aseli Boutique in Hackesche Höfe has been the company’s flagship since 2017, but those who want to experience the full range cannot miss the factory outlet on Granatenstraße. It’s open Monday to Friday from 7 AM to 4 PM, so it’s best to plan it during your lunch break.