UVR Berlin

UVR Berlin: A Berlin Label with over 30 Years of History

The Berlin fashion label UVR was founded in the early 1990s by Udo Aydt in a squatted house in Kreuzberg. Back then, under the name UVR Connected, the abbreviation stood for You we are connected and reflected the spirit of newly reunified Berlin. Today, it has become one of the capital’s most well-known fashion labels.

Production Exclusively in Europe

Since its founding in 1992, UVR Berlin has exclusively manufactured in Europe. All garments are produced in sewing factories in Portugal, Poland, Greece, and Italy. UVR Berlin sources its fabrics predominantly from Italy, Portugal, and France. The supply chain is therefore short and traceable, and has been so from the very beginning, not just recently.

Hallmarks of the designs are clear, timeless cuts, a diverse range of colors, small thoughtful details, and meticulous craftsmanship. Fine details and good quality differentiate them from short-lived mass-produced goods. Those looking for clothing that lasts multiple seasons, both stylistically and in terms of quality, will find exactly that at UVR Berlin.

Three Stores in Berlin, a Clear Concept

Today, UVR Berlin operates three locations in the most beautiful neighborhood areas of the city. In addition to its own designs, the assortment includes a curated selection of other labels, from well-known brands like Armedangels or Mazine to newcomers. The company, with 25 employees in Berlin, is based on Dresdener Straße and has been producing for over 30 years.

All designs are created in the Berlin studio in Kreuzberg and then produced in the European manufacturing facilities. This keeps the value chain close and transparent. For anyone looking for fashion from Berlin that not only looks good but is also well-made, a visit to UVR Berlin is highly recommended.