Princess Dreams

Princess Dreams on Bernauer Straße in Tegel boasts one of Berlin's largest bridal fashion retail spaces, spanning approximately 500 square meters, and a private, spacious fitting room. They carry Justin Alexander, Madi Lane, and Modeca in sizes 34 to 52, as well as their own line for civil ceremonies and an outlet with dresses available for immediate purchase.
A large area in Berlin’s north near Alt-Tegel
Princess Dreams is located on Bernauer Straße in Tegel, one of the main axes in northern Berlin, running from Wittenau to Alt-Tegel. The Reinickendorf district is barely developed in terms of bridal fashion, which makes this address interesting for anyone who doesn’t want to drive all the way across the city center. Alt-Tegel subway station, the northern terminus of the U6, and Tegel S-Bahn station on the S25 are nearby. Lake Tegel and the old town with its cafes are a natural continuation of the day after an appointment. The retail space covers approximately 500 square meters, making it one of the largest of its kind in the city. For the actual bridal fitting, there is a large, separate changing room, so that the moment of the first look in the mirror does not take place amidst general store activity. Companions are allowed to take photos during the fitting; the store does not specify an upper limit for the number of guests. Those arriving by car usually find it easier to park in the north than in the city center.
Justin Alexander, Madi Lane, and their own Curvy selection
At Princess Dreams, you’ll find dresses by Justin Alexander, Madi Lane, Modeca, and other designers, carried in sizes 34 to 52, with a dedicated category for curvy bridal fashion. Wedding dresses range from 1,000 to 4,500 Euros, while the civil ceremony line and mix-and-match pieces, where skirts and tops can be freely combined, are priced between 600 and 1,000 Euros. Additionally, there is an outlet with reduced models available for immediate purchase. Veils, petticoats, bridal shoes, and bridal jewelry complete the look. There is no in-house atelier; instead, the store collaborates with a vetted network of tailors in Berlin and Brandenburg and stores the dress free of charge until the alteration appointment, garment bag included. The bridal fitting itself is free of charge; a VIP package with Prosecco and sweets is available upon request, also in a vegan and non-alcoholic version. A lead time of eight to ten months is recommended; ordered dresses then require four to six months for delivery, plus additional time for alterations.
Top10 Redaktion
Erfahrungsbericht vom 30.10.2026
Price Level
Wedding dresses range from 1,000 to 4,500 Euros. Civil ceremony fashion and mix-and-match pieces cost between 600 and 1,000 Euros.
Outlet
The outlet offers reduced dresses for immediate purchase with prices up to 2,000 Euros.
Retail Space
Approximately 500 square meters, making it one of the largest bridal fashion areas in the city.
Fitting Room
For bridal fittings, there is a large, separate cabin, ensuring the appointment does not take place amidst general store activity.
Brands
Justin Alexander, Madi Lane, Modeca, and other manufacturers.
Sizes
Sizes 34 to 52 are carried, with a dedicated category for curvy bridal fashion.
Mix and Match
Skirts and tops can be freely combined as a separate line, plus a selection for civil ceremonies.
Accessories
Veils, petticoats, bridal shoes, and bridal jewelry complete the look.
No In-house Tailoring
The store does not have its own atelier but collaborates with a vetted network of tailors in Berlin and Brandenburg.
Free Storage
The purchased dress is stored free of charge until the alteration appointment, including a garment bag.
Fitting and VIP Package
Bridal fittings are free and can be booked online, by phone, or via email. Optionally, a VIP package with Prosecco and sweets is available, including vegan and non-alcoholic options. Photography is allowed during the fitting.
Public Transport and Lead Time
Alt-Tegel subway station, the northern terminus of the U6, and Tegel S-Bahn station on the S25 are nearby. It is recommended to start your search eight to ten months before the wedding; ordered dresses take four to six months for delivery. Bernauer Straße 96a, 13507 Berlin.
Opening Hours
- Tue: 12:00 – 20:00
- Wed to Fri: 10:00 – 18:00
- Sat: 10:00 – 16:00
- Sun + Mon: Closed














