Goldmarie

Goldmarie in the Gethsemane District: Own Shoe Brand Instead of Third-Party Labels

Goldmarie is located on Stargarder Straße in the Gethsemane district, about 200 meters from the Schönhauser Allee S-Bahn and U-Bahn station, right in the heart of Prenzlauer Berg. What distinguishes this shop from most other shoe stores in the city only becomes apparent when you look at the boxes: there are no third-party labels on the shoes, but rather their own brand. Owner Juliane Mecklinger has been running Goldmarie since around 2007; the models bear first names instead of numbers, from Anne and Bea to Jule and Suse, Texas and Zoe. Production takes place in Portugal, and there is also a collaboration with a Spanish manufacturer. A second store has existed for several years on Plaça Major in Palma de Mallorca, which explains the collection’s Mediterranean signature. Advice is given without sales pressure, even if trying on shoes takes longer. This very point is most frequently mentioned by customers and is not a given in Prenzlauer Berg, where many shops rely on walk-in customers.

Women’s Shoes in Sizes 37 to 41 and a Manageable Assortment

The assortment is deliberately clearly defined: exclusively women’s shoes of their own brand, in sizes 37 to 41, many models in multiple colors. Approximately 65 items are available online, with bags and wallets added in-store. Goldmarie remains in the mid-price range; the Zoe costs 69.95 Euros, the Texas, as the most expensive model, 159.95 Euros, with the majority of the collection falling in between. Stylistically, the range extends from elegant sandals to riding boots, meaning more timeless than fashion-forward. Those who prefer to try on shoes can buy online and pick up in-store; the company explicitly does not accept deliveries to parcel lockers. Payments can be made in the online shop via credit card, PayPal, or invoice. Dogs are allowed in the store, which is much appreciated in the district. For a store of this size, the regular customer base is remarkably loyal, which is likely due to this precise mix of an own brand and calm advice. Those with differently wide feet are also in the right place here, as the staff typically accommodates this instead of simply getting the next size.