Originally Rütli-Wear was started in 2006/2007 as a project by staff and students of the RÜTLI-school. Things have changed since then and still today there is student involvement in the fashion project.

The students come up with their own graphic design and transfer them in screen-painting technique for T-shirts, hoodies, beanie or highly sought-after singlets with the pink slogan "Ein Herz für Neukölln" ("A heart for Neukölln"). The labels sees itself as a "Hybrid between a company and a social initiative".