Lovely Day - Clean Beauty Store

Behind Lovely Day Botanicals hides a Berlin label for natural cosmetics with a small shop, the Lovely Day – Clean Beauty Store, in Neukölln. Hidden in a side street not far from Neukölln train station, you’ll find the small, modernly furnished shop of Lovely Day Botanicals. The store entices from the outside with a pink neon sign in the window. Upon entering the shop, you immediately find yourself in the small, clearly arranged sales room. In addition to a pink painted wall, in front of which stands a velvet sofa accented with equally pink cushions, you’ll find Boho-chic decorations like cream-colored dreamcatchers on the walls. Despite the playful details, the shop appears very clean and tidy, which is mainly due to the rather small, but carefully selected range of products displayed here.

The main focus is on the in-house Lovely Day Botanicals brand, which is displayed on a large table in the center of the room. Here, toners with melodious names like “Mermaid” or facial oils like “Glow Juice” from the Berlin label are presented on light marble slabs. The Lovely Day natural cosmetic products consist of 100% natural ingredients, are completely vegan, and are produced without animal testing. As a special aspect of sustainability, the products are sold in glass containers instead of plastic, and 5% of online sales are donated to animal welfare organizations. Many preservatives are also omitted, which makes the products durable only for a manageable, but sufficient period.

Besides the house brand, the store also features a small and hand-picked selection of other natural cosmetics from around the world. All companies and brands complement the Lovely Day Botanicals range and are also vegan.

The young company has made it its main task to develop sustainable, skin-friendly natural cosmetics without unnecessarily exploiting animals and the environment. Behind it is founder Josy, who, at a young age, started developing natural products for her problem skin with her aunt – a pharmacist. The resulting natural cosmetics from Lovely Day bring a breath of fresh air into the natural cosmetics industry. With its clean and modern design, young fragrances, and atmospheric product names, Lovely Day Botanicals definitely has what it takes to compete with other trendy natural cosmetic companies that are gaining more and more followers on social networks. With the difference that behind Lovely Day Cosmetics is not a huge corporation, but a young, hip team that gives natural cosmetics a new and modern reputation – made in Berlin.

The Lovely Day – Clean Beauty Store in Neukölln is still a real insider tip. The girls who work for the company, whose offices are directly behind the store, take turns working in the shop. They know their assortment all too well and can therefore score in service with a lot of information about the products and labels and cater to the individual needs of the customers.