JACKS beauty line

JACKS beauty line: Berlin’s Vegan Beauty Address in Friedrichshain

Anyone in Berlin looking for make-up that truly suits their individual type should head to Friedrichshain. Since early February 2025, the vegan label JACKS beauty line has opened its first store there. Across 260 square meters with a light-filled glass facade, you can experience the brand’s high-quality products firsthand – from lipstick to face masks. Trained make-up artists and cosmetologists are available for individual consultations. So, if you’ve been looking for the right foundation shade, you’ll find expert answers here. The brand stands for clean ingredients, effective formulations, and handcrafted products that enhance natural beauty without hiding it. Furthermore, all products are free of silicones, perfumes, and parabens, and are completely cruelty-free. In Berlin, this is no longer a niche topic but a clear quality feature.

Brush Manufactory, Make-up Workshops, and More

The heart of the store is the glass brush manufactory. There, JACKS beauty line’s raw brush handles are hand-painted. While Miriam Jacks initially finished every brush herself, today a whole team of creatives works in the studio, designing several thousand brushes annually in various color schemes. If desired, you can design your own vegan brush as part of a workshop. After the workshop, the brush is refined, receives its brush head and the brand’s signet, and approximately eight weeks later, you hold your personal unique piece in your hands. In addition, the store offers regular beauty workshops. In these workshops, participants learn everything about skincare, make-up techniques, and sustainable beauty routines directly from the professionals. The beauty workshops can be booked as group workshops or in a 1:1 format. Thus, there is a suitable offer for every level. Furthermore, the Partnering and Promotion Area regularly features changing collaborations with brands from wellness, fashion, and lifestyle.